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Young produces a short film for Alliance Healthcare Italy

Alliance Healthcare Italy is the wholesale division of Alliance Boots group which commissioned Young to the production of an internal communication short, aimed to the participation in a competition between European branches.

The main goal was to represent the spirit of the company into the future with two specific directions: to use some employees as interpreters and emphasize the Italian origin of the company, born in Liguria in the 70s, but at the end of 80s it has taken an European dimension. The film is a holographic stream set in 2029 that requested five weeks of shooting and editing.

Genova, Rapallo, Chiavari and Castiglioncello were the main locations. Photography and film making were assisted by Simone Lenzetti and Luca Capua, computer graphics by Pietro Salerno, costumes by Marta Scarlatti, editing by Federico Burchielli. The movie version, released only in English, was written and directed by Andrea De Gioia. The dubbing was performed by Mediavox (Rome). The voice of the protagonist is Anna Colin.

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Young’s headquarter was build in 2005 and it is only 700 m away from the expressway Pisa – Firenze, in a strategic point to reach the most important places of central Italy, including Sardinia and Corsica, while from our seat in Genoa we can easily reach every north – western region of the country. Our seats are equipped with all technologies for the cutting, editing and dumping.